My Experience

Creative Lead
iDesign South Africa | 2018 – Present
Wearing multiple hats across both creative and client-facing roles, from account management and admin to hands-on design and strategy. I work across branding, website design, content creation, and social media management, helping bring ideas to life from concept through to execution.

I’ve worked with a diverse range of clients, including FMCG, beauty, and corporate brands, each requiring a unique, tailored creative approach.

Creative Director
Indirect Media | 2019 – Present

Leading creative direction and execution, with a strong focus on real-time, high-impact content. My work includes live social media coverage at events, social media asset design, and graphic design, all crafted to capture attention in the moment and beyond.

We’ve collaborated with globally recognised and premium brands such as Miss Universe, Miss South Africa, Motherkind, and Bellagio Jewellery, delivering content that is both strategic and visually compelling.

Founder
iDo South Africa | 2024 – Present

Building a brand focused on modern wedding and event content creation, capturing real, in-the-moment memories with a creative, story-led approach.

From intimate celebrations to large-scale events we create content that feels authentic, elevated, and instantly shareable, allowing clients to relive their moments as they happen.